Midtown Hair - Santa Cruz (CA)

5 /5 Alessandra Strada: Vida is absolutely amazing! I am so grateful I found her when I moved to Santa Cruz from New York almost five years ago. She is the very best hair stylist I have ever had. She is really gifted with talent and creativity. She is also a great listener and able to manifest my wishes into amazing hair. Recently I have decided to transition to my natural silver and I was a little worried about what that would look like. It was kind of a big decision for me. I am amazed at how skillfully and creatively Vida guided me through the process. She really took the time to listen to my concerns and wishes, offered out of the box solutions that met my needs completely. She was incredible and made the transition fun, exciting, and empowering. My hair looks amazing and I could not be happier. Thank you, Vida!

5 /5 Caroline Stepovich: I have searched and tried to get my hair the “perfect blonde” for years. No one has been able to get my hair bright and really blonde. Jerica is the ONLY hairdresser that gets it right every time. Her salon is clean and fun. I look forward to my hair appts with her. Highly recommend .

5 /5 Tami Kittle: Jerica is AMAZING! I trust VERY FEW with my fine hair and she makes me feel $1M every time I leave! I have been with the Solon for the past 25 years and would never leave!!!

5 /5 Abigail Kaun: Your search for a hairdresser is over! When I moved to Santa Cruz from Los Angeles I worried I’d have to fly to LA every 6 weeks to see my wonderful hairdresser there, but no! Karen Carlson is a skilled stylist, she listens, she’s super funny, and you’ll love your hair.

5 /5 Laura Wilson: I love Vida! She has a great understanding of hair and works with what your hair naturally wants to do which makes the daily styling very easy. She stays up-to-date with the many products out there and makes great recommendations to keep hair healthy.