The Beauty Theory - Rochester (NY)

5 /5 Melinda Kreter: So many wonderful things to say about The Beauty Theory. I’ve been coming for years and regularly see Juli for my facials, Brooke for my eyebrows/lashes and Jackie for my hair. The new location was beautifully redone and always feels welcoming, clean and relaxing. Juli is a master at what she does. I went through a period of hormonal acne and she saved my skin. She came up with a customized plan for me and over the course of half a year (it’s never a quick fix with acne), my skin has almost fully healed. She’s always kind and makes thoughtful recommendations. Brooke has been doing my (and now my daughters) brows and lash lifts for 7 years and always does an amazing job. I will forever recommend her to anyone who is looking for a brow/lashes service. Jackie is a skilled hair stylist. She is always friendly and caring, offers guidance on things after I give her an idea of what I’m looking for and is quick to respond when I need an appointment. Rochester is lucky to have a place like this!

5 /5 Leigh Ann Borrelli: When I wanted to enhance my brows from what I already had, I decided to have a consult with Kim F. I explained what I was looking for and that I wanted an enhanced look but in the most natural way. I left my consult feeling excited and booked my appointment! When it came time for my actual appointment, Kim went through all the steps, explained everything she was doing and what I would be feeling/seeing, etc. I trusted the microblading process (from the moment I left, the aftercare treatment, daily maintenance, etc.) and my brows look amazing! I highly recommend seeing Kim to enhance your brows/look!

5 /5 Rachael Senecal: Absolutely LOVE my eyebrows!! This is my fourth time having them microbladed (first with Kim F) and I will definitely be returning to her. Nothing is better than paying for a service and ending up with a friend. Kim is one of those people who takes the time to truly listen and not judge.

5 /5 Cynthia Daher: Wonderful spa for facials! It was an enjoyable experience from start to finish. Many new techniques used that no other place Ive tried has used. The owner is super sweet and generous with all the products she uses. If you’re looking for good facials definitely check them out!! Very impressed, will be back!

5 /5 Dina DeMersman: I had the absolute pleasure of getting my eyebrows microbladed by Kimberly at The Beauty Theory in Rochester, NY, and I couldn’t be happier with the results! From the moment I walked in, Kimberly made me feel so comfortable and welcomed. She took the time to listen to exactly what I wanted and provided expert advice on shape and color that would best suit my face and skin tone. The procedure itself was smooth, and Kimberlys attention to detail was impeccable. She made sure I was completely comfortable throughout the entire process and explained everything clearly. The results are beyond what I expected—my brows look natural, full, and perfectly shaped! I’ve received so many compliments on them already, and I’m so glad I trusted Kimberly with this process. If you’re looking for a skilled and professional artist who truly cares about her clients’ satisfaction, I highly recommend Kimberly at The Beauty Theory. You won’t be disappointed!