5 /5 Laurel: It’s a makeup store & I’m a girl so what’s not to love! There’s something for everyone, they have a HUGE selection of cosmetics, not just the high end expensive brands like MAC, Benefit, IT cosmetics, Urban Decay, ARMANI, Charlotte Tillbury, Etc. they also carry more budget friendly options like Cover Girl, NYX, ColourPop, Etc. Their fragrance dept. is one of the few (maybe the only) place that has a sample bottle out for every perfume/cologne they sell so you can try on your favs to see how/if they change with your body chemistry before you invest upwards of $100 on a bottle of something that doesn’t smell as good on you as it does on your friend who wears it. They also have all the high end brands of hair products; Redken, Dry Bar, Bumble & Bumble, Biolage, etc. & carry the best brands of blow dryers, straighteners & curling irons like Dyson, Chi, Babyliss, & even some more affordable options like Conair, & Hot Tools. Good selection of hair accessories, nail polish, & pretty much anything “beauty” related. Don’t miss the mini’s at the front near the checkouts-an inexpensive way to try out some of the higher end brands you’ve heard of but haven’t tried before committing to the price of the full size version. I’ve found a few products that I now can’t live without by randomly buying a few mini’s that caught my eye while waiting in line. The employees have always been super friendly & very knowledgeable, don’t be shy, just tell them what you’re looking for & what your budget is & they will show you where to look & if you’re shopping for premium brands they will help you color/product match. They even have little drawers full of sponges, q-tips & tissues available around the store because there are so many displays that have testers. Like the old days when even drugstores had testers available so you bought the right shade of foundation the first time, every time & don’t waste money you can’t afford on bottles & bottles of diff foundations by guessing your shade looking through a locked glass case & getting it wrong 9 times out of 10. So, while their prices maybe a few dollars more than going to Walmart, you WILL save time & $$ in the end when you don’t end up either out money on a product you can’t use or out time & gas making an unexpected trip back to do a return. Also, the few items I’ve tried from their Ulta brand, some cosmetics & a few makeup brushes were on par with the quality of the higher end brands but were very affordable so be sure to check & see if they have the product/tool/brush you’re looking for in their brand for less first. Happy shopping!
